About Us


Multiplying Happiness by Simplifying Lending with the aim of universalizing access to credit.

At RupeeGo, we aim to provide capital to millions of small businesses, to grow their business, without any need for collaterals, in a completely digital environment, using friendly but robust underwriting tools, in less than 48 hours.

RupeeGo provides collateral-free (unsecured) loans to small business owners and entrepreneurs who wish to grow their business. We create financing solutions catering to the needs of micro businesses who may not be a part of traditional financial ecosystem. Neighborhood Kirana stores, stationers, eateries, chemists and other retailers can get a loan quickly and easily.

Our motto is "Minimum Paperwork, Maximum convenience". Hence, our lending process is 100% digital and simple to complete. Customers can apply online, get an instant approval, complete their KYC and e-sign the loan agreement.

Using our self-learning proprietary assessment and scoring algorithms, which use alternate digital data provided by borrowers or our business partners, we are able to assess borrowers who may have limited or no credit history and possibly no formal income documents. We partner with financial institutions to bring our customers into the financial mainstream.